Innova has announced a new store digital content AYYO

The company announced the launch Innova closed testing a new product - an interactive service for the sale of licensed digital content. Members will have access to a huge library of films, and in the near future - games and books on the multi-portal ayyo.ru.

Innova (http://www.inn.ru/) entered into a partnership agreement for distribution of content from leading Western studios: Paramount and Disney. At the moment, being the final negotiations with Warner Brothers, Universal and Sony Pictures. This allowed at an early stage to collect a large library of films, which subsequently will increase. What's New in AYYO will appear almost simultaneously with the release of movies on laser discs.

Another unique advantage of service AYYO - a convenient and intuitive player, which allows you to quickly download and watch movies. In the future each user will be able to customize the information space "for themselves": create your own library of content to make a film evaluation, get personalized recommendations and more. Thanks to its own billing system, the company Innova provides the user with various options for payment. This makes it easy to monitor and replenish your single personal account through which he can make purchases not only in the AYYO, but also in all the games of the Innova.

Investments in AYYO amounted to approximately $ 1 million company is confident that the project will soon be profitable. Distribution of content will be organized in two schemes - Video on Demand (acquisition of rights to view the movie in two days) and Download to Own (purchasing and downloading movie to your computer). At the initial stage, the film will be transferred to your computer for 20-30 minutes. In the near future, while downloading the movie will be reduced significantly, thanks to cooperation with major Internet operators and data centers.

"We aim to make the highest quality service that will know that you want to watch. For this, users and will pay - says CEO Innova Gevorg Sargsyan. - Now a Russian user has no culture of consumer content. And he is to blame. You can not accuse people of what they buy things on the Cherkizovsky market, if there is no shopping malls. Our task - to build a shopping center. "

About Innova

Innova (http://www.inn.ru/) - a leading domestic publisher of Massively Multiplayer games. The company is in Russia, the best and most popular projects of world level. Among them - the legendary Lineage 2, brought together under its banner more than 2 million users, and is currently the most graphically perfect online world - Aion.

The total number of registered all the projects Innova unique users has exceeded 5 million. Partners are the leaders of the gaming industry and hi-tech - NCsoft, CCR Inc., NHN, Yedang, NEXON, JCEntertainment and others.